End of the year/New Beginnings
Wednesday, December 31, 2008
Strategic Action plans FY2009
Each objective will have definite timelines as well as complete steps to completion
1. Objective #1 is to maintain an operating budget of 10% or less throughout the year.
a. Cut extravagant advertising purchases
i. Keep all advertising expenditures to minimal cost
ii. Use budgeted monies in a broad manner vs. larger purchases
iii. 80% of advertising budget will be spent in online advertising
b. Minimize large scale print advertising
i. Co-op some of print advertising with other parties
ii. Better negotiating; obtaining lower costs or increased frequency
2008 is drawing to a closeand for the last month I have been analyzing what worked and what did not. I believe the first ten months of this year were pretty good, the last two, not so good. I like most people, think that while it wasn’t as good as previous years, it was still a decent year.
I was successful, and helped others obtain their goals. Not all goals were obtained; and there is much to work on in the coming year. This last week I finished my 2009 Business Plan. I was honest with myself and took a hard look at what I accomplished in 2008, and what still lies ahead. I think in 2009 it’s going to be difficult to gain any type of positive traction. I believe that there will be many unexpected hurdles and the national news will affect our market more than it should. I know that I will have to work smart to obtain my goals.
I have much work planned for the coming year. I need to implement my action plans as soon as possible; and I need to keep my nose to the grind stone and make things happen quickly. I want to enjoy my summer; as that is one of my goals. I have already started some of the tasks needed.
How about you? Did you review last year’s plan, and did you accomplish your goals? Keeping to a plan is difficult under normal circumstances, and under last year’s tumultuous events, it was darn near impossible. For those of you that did not have a written plan then maybe you did ok, although you flew by the seat of your pants, did you really have a successful year, as successful as it should have been?
2009 will have its ups and down, but I am ready for them. I will stick to my plan, and make the necessary adjustments throughout the year.
Will you?
Here is a portion of my business plan. This is the first action item I have, and I will be adding to it.
